Enigin uses ‘Business Intelligence’ to make smart decisions
This article is intended as an Introduction to Business Intelligence. More in-depth posts will be written over the coming months.
Business Intelligence (BI) is vital to the continued success of your enterprise. It enables you make smart decisions based on Statistics and facts by analysing data collected from your customers and business practices.
Wikipedia defines Business Intelligence as:
“Business Intelligence (BI) refers to skills, processes, technologies, applications and practices used to support decision making.”
At Enigin, we utilise many different systems for use in our decision making. The most basic (but very, very powerful) is Google Analytics. This is provided free from Google for you to monitor activity on your website and includes reports about the ‘referrers’ who send traffic to your site. This allows you to monitor the best performing sources of traffic and adjust your marketing spend accordingly.
We have also built our own bespoke BI systems at Enigin allows us to track initial enquiries right through to Distributor appointment.
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